We implemented full eCommerce strategy with 3 online sales platforms (B2C, B2B and HoReCa), e-mail marketing and Internet service in RWD on dedicated LizardCMS platform. B2C online shop is designed for mobile devices.
“Investing in eCommerce solutions from our stempoint was to open Krosno Glassworks to the new target groups and extend the brand perception. We are convinced that eCommerce strategy, sales platforms and e-mail marketing delivered by Lizard Media will meet our main objective of increasing sales through Internet also on mobile devices” – says Piotr Dutka, Group Sales Manager in Krosno S.A. Glassworks.
“It’s been a challange to set up 3 new sales channels at once especially that mobile store have beed dedicated to much younger customers. All the eCommerce solutions have been also integrated with ERP SAP system” – says Paweł Biliński, UX Manager in Lizard Media
The KROSNO S.A. glassworks joint stock company has been since 1923 a manufacturer of soda domestic glass providing traditional manual glass forming, wide range of products from fine glasses to large bowls. The mechanically formed table glassware is also an important part of the company’s product range. The high quality of the products and the impeccable molten glass are achieved thanks to manufacturing methods developed over many years and the specification of the ingredients that are used. The company delivers its products to the USA, Russia, Australia and New Zealand, Mexico, Brazil, China and Spain.