We implemented a new online store for Martes Sport network http://www.sklepmartes.pl/. The main objectives included increasing user-experience, sales parameters and ROI.

Our services included:

  • comprehensive due diligence for eCommerce strategy
  • interactive prototypes, full UX strategy and graphic designs
  • usability test with end users
  • implementation on the basis of PrestaShop
  • integration to the eNova system
  • design and delivery of simple mobile website with geolocalizing the nearest Martes Sport stationary shop
  • integration of VIP offline cards (to use phisical card in online-shop)
  • choice of delivery spot
  • integration with InPost delivery system (dropboxes)
  • implementation of e-mail marketing (responsive design and e-mail marketing strategy)
  • tests and implementation
  • and much much more

“Implementation of eCommerce solutions has to meet primery goal – give competetive advantage” – says Paweł Biliński, UX Manager in Lizard Media. “We can obtain it through diligent analisys and User Experience strategy” – adds Paweł Biliński.


Martes Sport is a manufacturer and importer of clothing, footwear and sport accessories of renowned brands – Arena, Colmar, Elbrus, Hi-Tec, Iguana, Magnum, Icepeak as well as accessories of Nike. Martes Sport inaugurated its first shop in 2005 and now manages a network of almost 50 shops operating on over 26.000 m² which makes it the largest sports store network in Poland.


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